The Blog

This blog is in the midst of an evolution dedicated to the idea that sustainable travel doesn’t have to mean just eco-lodges in the rainforest. Rather, sustainability is for every type of travel and every traveler. Because there are better ways to do what we love.

Now, this will be where I write about sustainability in the travel industry. I also tell stories about travel in general, and about food and cultural (especially differences between the US and Italy, where I lived for the past three years, but also about China, where I spent my first expat year).

I began writing here in 2014, when I moved to China with a job teaching English to 300 university students, a side-hustle as a freelance writer, and just one word of Mandarin. Since then, I’ve lived abroad working in the travel industry, writing for magazines, and last year completing my master’s degree in sustainable business and energy.

I’m now in the process of putting all of those things together – travel, sustainability, and writing – to create a much-needed resource for people who are interested in how travel and sustainability fit together.

This is a new beginning for me on many fronts and I’m excited to grow this new project!

Please follow along by dropping your email in the sign-up form below, or leaving your questions, comments or suggestions in a comment at the bottom of this page.


The Business

The other side of this website is my business, Ketti Wilhelm Communications LLC: I do translations, marketing and communications (including writing articles and producing other website content and social media) related to energy, sustainability, climate, and travel.

My translation work (from Italian, French and Spanish to English) touches a wider range of industries, depending on the project.

Officially, I started work in this field after completing my master’s degree in sustainable business and energy at Università Bocconi in Milan, Italy. At that time, I started working full-time in France for an energy and climate change research firm – but really I’ve been preparing for this since my undergrad days, when I earned a BA in journalism and briefly worked in newspapers in the US.

My clients are mostly small- to medium-sized firms based France, Italy and the US.

If you have questions or could be interested in working together, please get in touch by writing me at ketti.wilhelm [at] gmail . com.


That's me on my way into a music festival in a pasture in Belarus in August, 2015. My leg was broken from a capoeira mishap, hence the crutches.
Broken leg backpacking, on my way to a music festival in a pasture in Belarus. Circa 2015.


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